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Found 1 from your keywords: subject="Market Orientation"
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cover
Determinants of MSME Marketing Performance: The Mediating Role of Marketing M…
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Abdul GofurHanuna Shafariah

This study aims to examine the influence of market orientation, marketing innovation, and product differentiation on MSME marketing performance, with marketing managerial competence as a mediating variable and digital marketing capability as a moderating variable. A quantitative approach with an explanatory research design was employed. Data were collected from MSME owners and managers usin…

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