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Found 33 from your keywords: author=Abdul Gofur
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Perceived Organizational Support and Organizational Identity: The Moderating …
Comment Share
Abdul GofurHanuna Shafariah

Purpose: This study aims to investigate the impact of Perceived Organizational Support (POS) on Organizational Identity, alongside the moderating roles of Organizational Reputation and Self-Congruence. Methodology: This quantitative research adopted a cross-sectional survey design with a sample of 127 employees from the banking and manufacturing sectors. Data analysis was executed using Pa…

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AR DOS 2026
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Supply Chain Management: Prinsip, Proses, dan Penerapan dalam Dunia Bisnis Ko…
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Abdul Gofur, S.H., M.M.Jenji Gunaedi Argo, S.E., M.M., CLIP., CASC.Ir. Hermawan Wana, M.Si.Dr. Warcito, S.P., M.M.

Supply Chain Management merupakan sistem terpadu yang mengatur pergerakan barang, informasi, dan dana dari sumber awal hingga ke tangan konsumen akhir. Proses ini menuntut koordinasi lintas fungsi agar tercipta efisiensi, ketepatan waktu, dan peningkatan nilai dalam setiap aktivitas bisnis. Integrasi antara pengadaan, produksi, distribusi, dan pelayanan pelanggan berperan penting dalam membangu…

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978-634-285-391-7
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BK DOS 2026
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Pemasaran Digital: Strategi dan Implementasi di Era Bisnis Modern
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Dr. Sumantri, M.M., CFP., CBC., GRCE.Dr. Maulana Agung Pratama, M.AB.Abdul Gofur, S.H., M.M.Dr. Wheny Khristianto, S.Sos., M.AB.

Pemasaran digital merupakan pendekatan strategis yang mengandalkan pemanfaatan saluran serta platform online untuk memperluas jangkauan, memengaruhi perilaku, dan membangun hubungan yang kuat dengan konsumen. Konsep ini memadukan prinsip-prinsip pemasaran konvensional dengan keunggulan interaktif lingkungan digital sehingga mampu menciptakan pengalaman yang relevan bagi audiens. Aktivitas di da…

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978-634-248-772-3
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BK DOS 2025
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Enhancing MSME Competitive Performance in Indonesia: The Role of Digital Capa…
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Abdul GofurHanuna ShafariahAhmad HidayatTuswoyo Tuswoyo

This study aims to examine the effect of managerial competence, product differentiation, and institutional collaboration on the competitive performance of micro, small, and medium enterprises, with digital capability as a mediating variable. The study is motivated by the increasing importance of digital transformation in enhancing business competitiveness in a dynamic market environment. A …

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AR0032
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Determinants of MSME Marketing Performance: The Mediating Role of Marketing M…
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Abdul GofurHanuna Shafariah

This study aims to examine the influence of market orientation, marketing innovation, and product differentiation on MSME marketing performance, with marketing managerial competence as a mediating variable and digital marketing capability as a moderating variable. A quantitative approach with an explanatory research design was employed. Data were collected from MSME owners and managers usin…

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AR0031
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Bagaimana Brand Love Memperkuat Peran Brand Ambassador dalam Mendorong Niat B…
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Abdul GofurHanuna Shafariah

Penelitian ini bertujuan untuk menginvestigasi interaksi antara Brand Love dan Brand Ambassador dalam memengaruhi Niat Beli konsumen Generasi Z terhadap produk fashion global di Indonesia. Menggunakan desain survei kuantitatif, data dikumpulkan dari konsumen Generasi Z di Jakarta yang pernah membeli produk dari merek fashion global utama. Analisis data dilakukan menggunakan metode Partial L…

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JRN DOS 2026
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Sosialisasi dan Pendampingan Penggunaan Online Single Submission pada Pelaku…
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Hendarto, TuswoyoMaya Puspita DewiAbdul GofurDony

Dosen Pembimbing: | Abstrak: As an innovation, Online Single Submission is expected to guarantee the certainty of licensing which has been considered complicated and inefficient. In its development, electronic-based licensing did not work as expected. Lack of socialization and assistance for the Small and Medium Enterprises, has an impact on the lo…

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JRN DOS 2020
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Making Work Effectiveness in Kelurahan Duren Jaya Bekasi Jawa Barat
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Narpati, Abdul GofurSiswandiBintang

Dosen Pembimbing: | Abstrak: The purpose of this study is to measure the impact of archival and computer training on increasing the effectiveness of work in Duren Jaya Bekasi Urban Village. The method used in this research is using quantitative descriptive analysis involving all employees of Kelurahan Duren Jaya Bekasi using random sampling techniq…

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JRN DOS 2019
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Buku Referensi Pemimpin dan Kepemimpinan: Dasar Kepemimpinan dalam Manajemen …
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M.Si., Abdul Gofur, S.H., M.M.Fauzie Senoaji, S.E., M.S.E.I.Hanuna Shafariah, S.E., M.M.Samsudin, S.

Dosen Pembimbing: | Abstrak: Secara umum, buku ini terdiri dari berbagai topik yang mengupas tentang karakteristik seorang pemimpin, tipe-tipe kepemimpinan, keterampilan yang dibutuhkan oleh seorang pemimpin, serta tantangan-tantangan yang dihadapi dalam proses kepemimpinan. Setiap bab disajikan secara sistematis dengan harapan dapat memudahkan pe…

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BK DOS 2024
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Buku: MANAJEMEN LOGISTIK HALAL Suatu Konsep Komprehensif
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Suryawan, Abdul GofurEuis SaribanonIka Utami YulihapsariAde SuharaAang KunaifiDadang Surya KencanaNa

Dosen Pembimbing: | Abstrak: Logistik halal merupakan suatu aspek krusial dalam memastikan bahwa setiap tahap dalam rantai pasok produk sesuai dengan prinsip-prinsip halal yang diatur dalam syariat Islam. Dengan semakin berkembangnya industri halal, kebutuhan akan pengetahuan mendalam tentang logistik halal menjadi semakin mendesak. Buku ini dituju…

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BK DOS 2024
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