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Rebranding Strategy Center of Pottery as Tourism Iconic : Case in Indonesia
Dosen Pembimbing: | Abstrak: The purpose of this research is to identify inte al and exte al factors in developing the rebranding of the Pottery Center in Indonesia strategy to become an iconic tourism. This study took the case in Purwakarta and Yogyakarta, which are two of the largest number of pottery centers in Indonesia. The approach of this re…
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