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Found 1 from your keywords: subject="Brand trust; Celebrit...
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Exploring the Differential Impact of a Male Celebrity Endorser on Brand Trust…
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Shafariah, Abdul GofurHanuna

Dosen Pembimbing: | Abstrak: This study aims to analyze the influence of celebrity endorsers on brand trust by considering gender as a moderating variable, focusing on the use of Celebrity endorsement on cosmetic products in Indonesia. Based on the Source Credibility Theory, this study uses a quantitative method with Moderated Regression Analysis (…

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AR DOS 2025