Online Business Transformation In The Covid-19 Pandemic Era (Case Study Of Msme Activities In Tangerang City)


This study aims to find out how the online business transformation in Micro, Small and Medium Enterprises (MSMEs) during the Covid-19 pandemic. The Covid-19 pandemic has made the majority of economic sectors, especially MSMEs stagnant. The majority of MSME actors cannot develop and many end up in bankruptcy. This is what makes MSME business actors change their sales strategy through digitalization schemes. The digitization scheme is by utilizing a marketplace (intermediary) and using social media as a marketing technique. In addition, digital MSME actors must be able to synergize with netizens in marketing products and services. Thus, the digital MSME development scheme can be an alternative to saving business actors in the midst of the Covid-19 pandemic. This research uses descriptive qualitative method. The formulation of the problem in the research is: how MSMEs adapt to the online business transformation in the era of the Covid-19 pandemic, the impact of MSME turnover on the Covid-19 pandemic, and how big the impact of the COVID-19 The pandemic is on the MSME workforce. This study argues that the development of digital MSMEs has become an alternative to saving as well as developing digital entrepreneurship in Indonesia during the Covid-19 pandemic.


LOADING LIST...

LOADING LIST...

Detail Information

Bagian Informasi
Dosen Pembimbing
Pengarang Nur Fitri Rahmawati - Personal Name (Pengarang)
No. Panggil JRN DOS 2022
Subyek Jurnal : Nur Fitri Rahmawati
Online Business Transformation; MSMEs; Turnover; M
Klasifikasi J220178
GMD Jurnal
Penerbit
Tahun Terbit 2022
Tempat Terbit Jakarta


Citation

Nur Fitri Rahmawati. (2022).Online Business Transformation In The Covid-19 Pandemic Era (Case Study Of Msme Activities In Tangerang City)(Publish).Jakarta:

Nur Fitri Rahmawati.Online Business Transformation In The Covid-19 Pandemic Era (Case Study Of Msme Activities In Tangerang City)(Publish).Jakarta:,2022.Jurnal

Nur Fitri Rahmawati.Online Business Transformation In The Covid-19 Pandemic Era (Case Study Of Msme Activities In Tangerang City)(Publish).Jakarta:,2022.Jurnal

Nur Fitri Rahmawati.Online Business Transformation In The Covid-19 Pandemic Era (Case Study Of Msme Activities In Tangerang City)(Publish).Jakarta:,2022.Jurnal

 



Information

Repository merupakan kumpulan dari skripsi, tesis, jurnal, laporan penelitian, dll yang dapat di download secara gratis

Media Sosial

Facebook Repository STIAMI Official
Youtube Repository STIAMI Official
Instagram Repository STIAMI Official

Saran

Kami berharap masukan, kritik dan saran dari saudara/i semua terhadap Repository Institut STIAMI, harap hubungi kami

Klik