Effect of Product Quality and Price on Purchasing Decisions for Honda Matic Scooters (A Case Study at Official Honda Dealer PT Cibitung Motor Mandiri in Purwakarta)


This research is a quantitative study with a sample of 90 respondents. Data collection was done using a questionnaire that has been tested for validity and reliability. Data analysis was performed using multiple regression analysis. The results showed that partially product quality (X1) has a significant influence on purchasing decisions (Y) at PT Cibitung Motor Mandiri dealer in Purwakarta


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Detail Information

Bagian Informasi
Dosen Pembimbing
Pengarang Ehlma Meylanasary - Personal Name (Pengarang)
Diana Prihadini - Personal Name (Pengarang)
No. Panggil JRN DOS 2019
Subyek Purchasing Decision
Product Quality
Price
Klasifikasi J1900006
GMD Jurnal
Penerbit Institut STIAMI
Tahun Terbit 2019
Tempat Terbit Bekasi A


Citation

Ehlma Meylanasary. (2019).Effect of Product Quality and Price on Purchasing Decisions for Honda Matic Scooters (A Case Study at Official Honda Dealer PT Cibitung Motor Mandiri in Purwakarta)(Publish).Bekasi A:Institut STIAMI

Ehlma Meylanasary.Effect of Product Quality and Price on Purchasing Decisions for Honda Matic Scooters (A Case Study at Official Honda Dealer PT Cibitung Motor Mandiri in Purwakarta)(Publish).Bekasi A:Institut STIAMI,2019.Jurnal

Ehlma Meylanasary.Effect of Product Quality and Price on Purchasing Decisions for Honda Matic Scooters (A Case Study at Official Honda Dealer PT Cibitung Motor Mandiri in Purwakarta)(Publish).Bekasi A:Institut STIAMI,2019.Jurnal

Ehlma Meylanasary.Effect of Product Quality and Price on Purchasing Decisions for Honda Matic Scooters (A Case Study at Official Honda Dealer PT Cibitung Motor Mandiri in Purwakarta)(Publish).Bekasi A:Institut STIAMI,2019.Jurnal

 



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