Effect of Product Quality and Price on Purchasing Decisions for Honda Matic Scooters (A Case Study at Official Honda Dealer PT Cibitung Motor Mandiri in Purwakarta)
This research is a quantitative study with a sample of 90 respondents. Data collection was done using a questionnaire that has been tested for validity and reliability. Data analysis was performed using multiple regression analysis. The results showed that partially product quality (X1) has a significant influence on purchasing decisions (Y) at PT Cibitung Motor Mandiri dealer in Purwakarta
APA Style
Ehlma Meylanasary . (2019).
Effect of Product Quality and Price on Purchasing Decisions for Honda Matic Scooters (A Case Study at Official Honda Dealer PT Cibitung Motor Mandiri in Purwakarta) (Publish).Bekasi A:Institut STIAMI
Chicago Style
Ehlma Meylanasary .
Effect of Product Quality and Price on Purchasing Decisions for Honda Matic Scooters (A Case Study at Official Honda Dealer PT Cibitung Motor Mandiri in Purwakarta) (Publish).Bekasi A:Institut STIAMI,2019.Jurnal
MLA Style
Ehlma Meylanasary .
Effect of Product Quality and Price on Purchasing Decisions for Honda Matic Scooters (A Case Study at Official Honda Dealer PT Cibitung Motor Mandiri in Purwakarta) (Publish).Bekasi A:Institut STIAMI,2019.Jurnal
Turabian Style
Ehlma Meylanasary .
Effect of Product Quality and Price on Purchasing Decisions for Honda Matic Scooters (A Case Study at Official Honda Dealer PT Cibitung Motor Mandiri in Purwakarta) (Publish).Bekasi A:Institut STIAMI,2019.Jurnal
