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Frozen Food-based MSME Entrepreneurship in Mekarsari Cimanggis Village, Depok

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Frozen food is the choice of businesses whose marketing can be carried out online and offline,
and has a wide market reach because it is easily packaged and sent via courier services. And now
it has become a trend to make food in the form of frozen food so that it is easy to store and lasts
longer in the refrigerator. Frozen food itself means frozen food that has undergone a preservation
process by cooling it in a cooler box/freezer (Lillingston, 1899). The freezing process includes two
main steps: (a) the formation of ice crystals (nucleation), and (b) subsequent increase in crystal size
(growth) (Kennedy, 2000)
Frozen food market opportunities are wide open, both for large entrepreneurs and MSMEs
according to their respective business scales. Frozen food business actors on the MSME scale are
targeted by PKM this time with a choice of processed ingredients from tubers such as cassava and
purple tubers. The location of the PKM is in Mekarsari Village, Cimanggis District, Depok City.
The Mekarsari Village Profile in outline is as follows: address Jl. Raya Mekarsari Cimanggis District
Depok City West Java 16452, area of Cimanggis District 21.58KM2 with a population of 46,800
people with a composition of 23,340 women and 23,460 men. (B. Depok, 2019)

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Series Title

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Call Number

LP0037

Publisher

Jakarta : Institut STIAMI., 2023

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Language

English

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Classification

LP DOS 2023

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