Dosen Pembimbing: Dr. Yulianto, SE, MM | Abstrak: Technique analysis of wives used is multiple linier anal..."> Dosen Pembimbing: Dr. Yulianto, SE, MM | Abstrak: Technique analysis of wives used is multiple linier anal..."/>
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Pengaruh Bauran Pemasaran dan Kepercayaan Merek Terhadap Keputusan Pembelian Masyarakat di Agen Brilink Cabang Tipar Cakung Jakarta

Dosen Pembimbing: Dr. Yulianto, SE, MM | Abstrak: Technique analysis of wives used is multiple linier analysis and hypotesis test using t test , f test and coefficient of Determinatiaon analysis. The result of this study showed that the influence of the marketing mix (X1) partially on the purchasing desicion (Y) was 0,5%. The influence of brand trust (X2) partially on the purchase desicion (Y) of 3,34% and simultaneously marketing mix influ ce (X1) and brand trust (X2) on purchasing desicions (Y) on customers at the Agen BRILink banch Tipar Cakung jakarta for 3,35% while the remaining 9,66% is influenced by other factors.

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Kampus Pangkalan Asem SKR AB 2019
S190218
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SKR AB 2019
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Jakarta : Program Studi Administrasi Bisnis.,
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Administrasi Bisnis
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