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The Importance Of Student Satisfaction On Service Quality In Universities To Optimise The Word Of Mounth Advertising : A Case Study Of Private Universities In Jakarta

Dosen Pembimbing: | Abstrak: This study was carried out in the form of case study approach and also employed questionnaires to triangulate the instruments. The research is defined into two major aspects namely to know the importance of students’ satisfaction on service quality in universities and to know how it can optimise the word of mouth advertising. To obtain a clear point of view from the participants, in-depth interviews and questionnaires were employed in this study to support the data gained by interviews. This study involved 9 participants for in depth interviews, namely 3 (three) university students, 3 (three) parents, and 3 (three) head of marketing departments whereas the questionnaires were distributed to students and parents. The research proved that the students’ satisfaction on service quality plays a significant role in optimising the word of mouth advertising.

Availability
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Kampus Pangkalan Asem JRN DOS 2017
J170017
Available
Detail Information
Series Title
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Call Number
JRN DOS 2017
Publisher
Jakarta : European Journal of Research in Social Sciences.,
Collation
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Language
ISBN/ISSN
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Classification
Jurnal
Content Type
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Media Type
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Carrier Type
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Edition
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Subject(s)
Word of Mouth AdvertisingStudents’ SatisfactionMar
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