The Effect of Price Discounts and Packaging Bonuses on Impulsive Purchasing Decisions to Consumers of Alfamart In Sunter Jaya, North Jakarta

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The Effect of Price Discounts and Packaging Bonuses on Impulsive Purchasing Decisions to Consumers of Alfamart In Sunter Jaya, North Jakarta

Susmonowati, Ida RoyaniTrinik - Personal Name;

Dosen Pembimbing: | Abstrak: This study aims to determine the magnitude prices effect of discounts and packaging bonus at Alfamart in Sunter Jaya, North Jakarta. The population in this study were all Alfamart customers in Sunter Jaya, North Jakarta with a sample of 130 respondents by using the accidental sampling technique. The data collection technique used is questionnaires, for each respondent given 26 statements. Based on hypothesis testing using t test, price discount and packaging bonus are positive and significant for impulsive purchasing decisions. The results of the f test show that all the independent variables in this study significantly influence impulsive purchasing decisions. R square value is 0.815 which can be interpreted that the effect of variable x (price discount and packaging bonus) on the variable y (impulsive purchase decision) is 81.5%, while the remaining 18.5% is influenced by variables outside the variables studied.

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Series Title: -
Call Number: JRN DOS 2020
Publisher: Jakarta : Institut STIAMI., 2020
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Classification: Jurnal
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Subject(s): rice DiscountPackaging BonusImpulsive Buying Decis
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Statement of Responsibility: Ida RoyaniTrinik Susmonowati

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