Meilani Widia Astuti Pengarang

Technique analysis of wives used is multiple linier analysis and hypotesis test using t test , f test and coefficient of Determinatiaon analysis. The result of this study showed that the influence of the marketing mix (X1) partially on the purchasing desicion (Y) was 0,5%. The influence of brand trust (X2) partially on the purchase desicion (Y) of 3,34% and simultaneously marketing mix influrnce (X1) and brand trust (X2) on purchasing desicions (Y) on customers at the Agen BRILink banch Tipar Cakung jakarta for 3,35% while the remaining 9,66% is influenced by other factors.