Elfa Setiawan Pengarang Muhammad Ilham Pengarang

The business of buying and selling used clothes or commonly called thrifting activities is an activity to manage used clothing that is still suitable for use as an environmentally friendly business with the aim of helping and supporting the reduction of waste generated by textile industry factories and overcoming the negative impact caused by fast fashion. The thrifting business at Pasar Senen Jakarta has shown positive growth since the COVID-19 pandemic. Pasar Senen, known as a thrifting haven, has become a bustling destination for buyers of used goods, including those who become resellers and sell online. While the pandemic has pushed vendors to shift to online sales, Pasar Senen remains a prime destination for thrifting enthusiasts. The purpose of this observation is to find out the Thrifting Business Study as Streetwear and Tricks to Overcome Fast Fashion in Fashion Development, the obstacles that occur, as well as solutions to overcome these obstacles. The government also has the same obligation to protect all its citizens and is fully responsible for their well-being and survival. Abruptly banning, eliminating, or forcibly shutting down thrifting businesses is clearly not the right or wise primary solution.While the method used in this observation using data collection methods by observation, interviews, and literature study.