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<title><![CDATA[Peningkatan Branding UMKM dengan Memanfaatkan Media Pemberitaan dan Visual Produk]]></title>
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<namePart>Elfa Setiawan</namePart>
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<namePart>Fahita P Salsabila</namePart>
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<dateIssued><![CDATA[2024]]></dateIssued>
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<note>PERURI as an institution that prints money and valuable documents in
Indonesia, is not only committed to digital security services but also helps
the government increase its productivity in serving the needs of the
community more effectively through the development of MSMEs. PERURI
has routinely provided assistance to MSMEs in adapting to digital processes
that are in line with the Sustainable Development Goals (SDGs), namely
providing decent work and supporting economic growth.
The problems that become obstacles in the implementation of UMKM Go
Digital initiated by government see technology and online marketing only
through social media and assume digitalization as a marketing process
oriented towards sales, not branding. This makes UMKM products less
competitive in e-commerce. In addition, there are obstacles faced by UMKM
actors related to digital assets in general, such as the internet users are more
for entertainment, playing games, chatting media, lack of literacy in the use
of IT for business and lack of maximum empowerment of the community for
innovation and product development, especially UMKM. The training was
held with the aim of increasing the competence of UMKM fostered by
PERURI to be more literate in the digital world, which actually starts from
building assets, to digital administrative documentation. Making UMKM
fostered by PERURI more bankable.</note>
<subject authority=""><topic><![CDATA[Strategy; Branding; News Media; Visual; Product;]]></topic></subject>
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