Detail Cantuman

Digital marketing provides opportunities for UMKM to
introduce their products more widely at a relatively more
efficient cost compared to conventional marketing methods. This
research aims to examine how UMKM can utilize digital
platforms, such as social media, search engines and websites, to
promote their products. The results of this research show that
the appropriate use of digital marketing can increase the
visibility and competitiveness of UMKM products in the wider
market. Apart from that, implementing a good digital marketing
strategy can help increase interaction with consumers, expand
market reach, and increase sales and customer loyalty.
Therefore, it is important for UMKM players to continue to
develop skills in using digital technology to maximize market
potential and achieve long-term success. Digital marketing
provides the opportunity for UMKM to introduce more of their
products at a relatively more economical budget compared to
traditional marketing methods. The aim of this research is to find
out how UMKM can use digital platforms such as websites, social
media and other search engines to promote their products. The
findings show that digital marketing, if used appropriately, can
increase the visibility and competitiveness of products produced
by UMKM in more markets. Apart from that, implementing a
good digital marketing strategy can improve relationships with
consumers in expanding the market to increase sales and
consumer loyalty.