Detail Cantuman

Purpose: This study explores the symbiotic relationship between
entrepreneurship and digitalization in Society 5.0, emphasizing the
pivotal role of entrepreneurs in navigating and leveraging digital
technologies to foster innovation and propel economic
development.
Research Methodology: This study uses quantitative methods to
explore entrepreneurship in the era of Society 5.0, focusing on
digitalization for innovation and growth. The population comprises
entrepreneurs in Indonesia who use digital technology in their
business. The sample comprised of 200 purposively selected
entrepreneurs. Data were collected using an online questionnaire on
the use of digital technology, innovation, and business growth. Data
analysis, including validation, descriptive analysis, and SEM-PLS,
was conducted using Smart PLS. The results are expected to provide
insights into digital strategies for business innovation and growth.
Results: The results highlight how entrepreneurs can leverage
digital technologies, such as AI, IoT, and big data, to develop
innovative products, improve operational efficiency, expand
markets, and make better decisions. The benefits include global
market access, improved customer experience, and better business
sustainability. This makes entrepreneurs more competitive and
responsive to market change.
Limitations: Today's entrepreneurship faces limitations, such as
technology dependence, adaptation difficulties, data security risks,
and the digital divide. Entrepreneurs also encounter global
competition, changing regulations, a lack of digital skills, poor
technology infrastructure, and funding difficulties. Overcoming
these challenges requires support from the government, the private
sector, and educational institutions.
Contributions: This research helps institutions develop digital
policies and training programs, adds to the global literature on
entrepreneurship in the Society 5.0, provides digital strategies for
management, and improves entrepreneurs' competencies in utilizing
digital technologies. It provides practical guidance to support
business innovation and growth in the digital age.