Rebranding Strategy Center Of Pottery As Tourism Iconic: Case In Indonesia
Based on research results are identified internal stable quality of raw materials and unique products and different inventory management flaws, while external factors are optimizing government support, especially local government and providing additional working capital through credit for business development. It can be concluded the formulation of the rebranding strategy of the Pottery Center in Indonesia is by market penetration, market development, and product development.
BAP0154 | BAP DOC 2021 | Kampus Pangkalan Asem | Tersedia |
Detail Information
Bagian | Informasi |
---|---|
Dosen Pembimbing | |
Pengarang | Resista Vikaliana - Personal Name (Pengarang) Hartono - Personal Name (Pengarang) Erni Prasetiyani - Personal Name (Pengarang) |
No. Panggil | JRN DOS 2021 |
Subyek | Rebranding Strategy Tourism Iconic Indonesian Pottery Center Mixed Method Analysis |
Klasifikasi | J200106 |
GMD | Jurnal |
Penerbit | ICEMAB |
Tahun Terbit | 2018 |
Tempat Terbit | Medan |