Resista Vikaliana Pengarang Hartono Pengarang Erni Prasetiyani Pengarang

Based on research results are identified internal stable quality of raw materials and unique products and different inventory management flaws, while external factors are optimizing government support, especially local government and providing additional working capital through credit for business development. It can be concluded the formulation of the rebranding strategy of the Pottery Center in Indonesia is by market penetration, market development, and product development.