Detail Cantuman

The contribution of the Indonesian tourism
industry in gross-domestic product (GDP) is below than
other developing countries. According to the statistics,
hospitality and tourism industry of Indonesia has low
contribution in GDP. Therefore, this study investigated
various factors which may lead to increase in contribution of
this industry by increasing tourism supply chain activities.
Therefore, the current study is one of the attempts to
examine the role of internal and external knowledge to
expediate service innovation and tourism supply chain
management in Indonesia. Population of the study is based
on the hospitality companies which facilitates tourists.
Respondents of the study was the employees of these
hospitality companies. Total 400 questionnaires were used
through area cluster sampling. Partial Least Square (PLS)
was used to attain final results. It is found that internal
knowledge and external knowledge are the major
determinants of service quality in tourism and hospitality
industry. Increase in service innovation, increases the
tourism supply chain. Both the internal knowledge and
external knowledge has positive effect on service innovation
which has positive contribution to tourism supply chain