Siti Mariam Pengarang

The competitive strategy in the poultry distribution corporation in Jakarta indicates low company of innovation management and unique capability. The objective of this investigation is to decide the impact of low company innovation management and unique capability to competitive strategy. Quantitative methods are used in this investigation. Population is the workers of the poultry distribution corporation in Jakarta with more than 2.000 people. Sampling technique used is purposive sampling with the quantity of samples of 104 people. Data collection technique uses questionnaires and regression analysis. Finding on the research results shows that there are positive and significant influence of innovation management on unique capability and positive and significant influence of innovation management on competitive strategy, and also the influence of innovation management on unique capability to competitive strategy.