Resista Vikaliana Pengarang Erni Prasetiyani Pengarang

In this case, subjective norms or the belief of many people to be involved in the behavior of applying fintech, becomes a strong self-confidence. Also approach or equality of perception of community leaders, with the aim of influencing the behavior codes of community groups, because social norms are considered as normative or standard provisions in one group, in this study the fishermen in Carita, Purwakarta. And ensuring the availability of access to financial institutions is absolutely essential in the application of fintech