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Found 2 from your keywords: author="Shafariah, Abdul Gofur...
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Exploring the Differential Impact of a Male Celebrity Endorser on Brand Trust…
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Shafariah, Abdul GofurHanuna

Dosen Pembimbing: | Abstrak: This study aims to analyze the influence of celebrity endorsers on brand trust by considering gender as a moderating variable, focusing on the use of Celebrity endorsement on cosmetic products in Indonesia. Based on the Source Credibility Theory, this study uses a quantitative method with Moderated Regression Analysis (…

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AR DOS 2025
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Bridging the gap: How job satisfaction transforms career development into wor…
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Shafariah, Abdul GofurHanuna

Dosen Pembimbing: | Abstrak: Studi ini meneliti peran mediasi kepuasan kerja dalam hubungan antara pengembangan karier dan keseimbangan kehidupan kerja (work-life balance/WLB) di kalangan karyawan di angkatan kerja Indonesia yang sedang berkembang. Berdasarkan model Work-Family Balance milik Greenhaus dan Allen, penelitian ini mengusulkan bahwa pen…

Edition
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ISBN/ISSN
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Collation
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Series Title
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Call Number
AR DOS 2025