Dosen Pembimbing: | Abstrak: Digital marketing provides opportunities for UMKM to introduce their products more widely at a relatively more efficient cost compared to conventional marketing methods. This research aims to examine how UMKM can utilize digital platforms, such as social media, search engines and websites, to promote their products. The…
Dosen Pembimbing: | Abstrak: Retorika merupakan bagian yang tak terpisahkan dari aktivitas politik karena inti dari komunikasi politik adalah penyampaian pesan secara persuasif yang juga tujuan dari retorika. Disertasi ini menganalisis retorika Gibran Rakabuming Raka pada debat cawapres 2024 dengan menggunakan teori retorika Aristoteles, ethos (kom…
Dosen Pembimbing: | Abstrak: This study aims to analyze the framing of political communication by Ahmad Sahroni, Deputy Chairman of Commission III of the Indonesian House of Representatives (DPR RI), in responding to the 2025 housing allowance issue for legislators. The issue sparked public debate due to its sensitivity in relation to the nation’…