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Found 1 from your keywords: author="Mirza Rival Januar"
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cover
Pengaruh Influencer Marketing Terhadap Keputusan Pemeblian Produk Pakaian Dik…
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Mirza Rival Januar

Keputusan pembelian terhadap generasi z adalah tingginya keterlibatan dan kepercayaan yang dimiliki oleh generasi muda terhadap Influencer yang mereka ikuti di media sosial. Influencer marketing, yang semakin populer di Indonesia, terbukti efektif dalam mempengaruhi keputusan pembelian karena Influencer dianggap lebih autentik dan dapat membangun kedekatan emosional dengan audiens mereka. …

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Repository Institut STIAMI
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