This article discusses evaluating customer priorities in freight forwarding companies using the Simple Multi-Attribute Rating Technique (SMART). SMART techniques can be used to evaluate consumer priorities within an organisation, taking into account factors such as delivery timeliness, the safety and integrity of goods, communication and response, pricing, and flexibility in service option…
Laporan Penyusunan ini dibuat berdasarkan hasil Lapangan Mahasiswa Tanggal 12 Mei 2026 di Madrasah Aliyah Swasta Jakarta Pusat di Jl. Kalibaru Timur V No.104 1, RT.6/RW.10, Bungur, Kec. Senen, Kota Jakarta Pusat.